Fashion Mags vs Fashion Blogs: Do fashion blogs pose a threat to fashion magazines?

we heart it

I had been musing over my next Fashion Mags vs Fashion Blogs post for a little while, as I didn't want to just write for the sake of it. I knew eventually something would happen to inspire me. And so it has:

Last week, Franca Sozzani - the editor of Vogue Italia - chose to publish her views on fashion blogs and their bloggers on her blog.

The opening paragraph hints a little at an underlying jealousy that some bloggers are being treated the same – or better, even – than established editors of established publications:

“Why are they so credited? Why do they sit in front row? Why does the Chamber of Italian Fashion thinks so highly of them, so much as to provide them with a driver during the shows as it's happened during menswear?”

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Fashion Mags vs Fashion Blogs: advertising

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This post follows a post I wrote last week questioning how out of touch fashion magazines are with their readership and championing fashion blogs. This week I turn my attention to advertising. There has been and continues to be much discussion in the "blogosphere" regarding the influence of advertising and sponsorship on the content of blogs.

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MORE Cash Than Dash

After reading Veshoevius's fantastic post, I got to thinking about the differences between fashion blogs and fashion magazines, like Vogue.

Now, I must confess, I'm a complete fashion mag addict - I have a subscription to Grazia, Elle and Vogue.

There are a few reasons for my addiction:

♥ they feed my daydreams with pretty clothes that I know I will never be able to afford but dream that one day I might!

♥ they hire some of the most amazing fashion photographers of our time;

♥ the styling provides inspiration;

♥ more often than not there is at least one interesting editorial, or interview.

Don't get me wrong, I love to see designer clothes and to later see the influence of said clothes on what I find on the high street but it can get a little disheartening when page after page is filled with "must buy" clothes/accessories/shoes that I just can't afford.

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