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Wednesday, September 29, 2010
Friday, September 17, 2010
Tuesday, September 14, 2010
Calvin Klein Jeans introduces fall collection
Calvin Klein Jeans introduces Fall 2010 for men and women to take sexy to a whole new level. This season, the collection is sexy with improved design engineered to enhance and maximize aesthetics in a sultry way.
Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.
Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses.
Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.
Fits: A superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter with a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.
Details: Rear pocket treatments for men incorporates a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features.
New gold printed logo on the interior waistband, and inserted leather logo patch on back waistband, adds a fresh touch. Men’s jeans offered in J stitch button front fly with interior re-enforcement to enhance profile.
Fabrics: New clean technology stretch denim to retain shape for a smooth and slimmer look, even after repeated washingand wearing.
Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.
Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses.
Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.
Fits: A superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette. Contours to the waist for a more exaggerated, flattening fit, and the small back pockets have been strategically angled to lay flatter with a straighter, inverse scooped back yoke provides a form fitting feel. Body slimming; forward curved side seams align and push body in. Darts at knees and back elongate the body, while front and back center in-seams shape the calves and slim the hips.
Details: Rear pocket treatments for men incorporates a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features.
New gold printed logo on the interior waistband, and inserted leather logo patch on back waistband, adds a fresh touch. Men’s jeans offered in J stitch button front fly with interior re-enforcement to enhance profile.
Fabrics: New clean technology stretch denim to retain shape for a smooth and slimmer look, even after repeated washingand wearing.
Heidi Klum as new face of beauty brand ASTOR
Coty Inc., a leader in the global beauty industry, announced the signing of German supermodel and television presenter Heidi Klum as the new face and artistic advisor for the global beauty brand ASTOR. As part of the long term collaboration, Ms. Klum has partnered with ASTOR to help set artistic direction for a new generation of modern makeup collections and communicate her fashion-forward point of view to consumers, the press and beauty influencers.
An internationally successful model, Heidi Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman. She is known across the world not only for her fashion magazine covers but also as the award-winning host of 'Project Runway' and 'Germany's Next Top Model by Heidi Klum', for her numerous appearances in television shows and films.
Klum has created and designed several successful beauty and fashion collections for brands including Victoria's Secret Beauty, Destination Maternity and New Balance for Amazon. She is excited to bring her expertise and experience to this role. The new collaboration with ASTOR will capitalize upon Klum's unrivalled beauty, personality and talent to strengthen the success of this innovative high-quality cosmetics brand.
Talking about the new signing, Bernd Beetz, Chief Executive Officer, Coty Inc., comments, "We are very excited about the new partnership between Heidi Klum and ASTOR and feel that it has huge potential. As one of the most beautiful, talented and most recognized women in the world, Heidi will play an important role in ensuring that the ASTOR brand continues to be seen as relevant, modern and sophisticated."
A life-long lover of ASTOR, Heidi Klum reveals, "I'm thrilled to be part of the ASTOR family! ASTOR has such a long and strong heritage and continues to create innovative products with great colors and textures. I look forward to bringing my experiences in fashion and beauty to my new role."
This first-of-its-kind creative collaboration allows the ASTOR brand to integrate Ms. Klum's fashion-forward point of view into the brand collections, and capitalize on the style trends, as part of the company's mission to introduce the brand to a new audience and speak to consumers in a totally new and unique way. In this capacity Ms. Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and television campaigns. As part of the alliance, ASTOR will make Ms. Klum's personality and inspiration an integrated part of the brand's marketing message through print, online and in-store efforts.
Renato Semerari, President, Coty Beauty, says, "We are delighted that Heidi Klum will be representing ASTOR, especially at such an exciting time in the brand's development as it moves forward with a new visual identity. As an elegant, confident, successful woman, wife and mother, Heidiperfectly represents ASTOR's new signature: 'Live Beautifully'".
Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, adds, "Heidi Klum was an obvious choice for us for brand ambassador for ASTOR. Her beauty is glamorous and feminine but she's also down to earth and approachable, that's why she is an inspirational role model for women of all ages. Furthermore, we're very excited about the fashion influences she'll be able to bring to new product collections."
An internationally successful model, Heidi Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman. She is known across the world not only for her fashion magazine covers but also as the award-winning host of 'Project Runway' and 'Germany's Next Top Model by Heidi Klum', for her numerous appearances in television shows and films.
Klum has created and designed several successful beauty and fashion collections for brands including Victoria's Secret Beauty, Destination Maternity and New Balance for Amazon. She is excited to bring her expertise and experience to this role. The new collaboration with ASTOR will capitalize upon Klum's unrivalled beauty, personality and talent to strengthen the success of this innovative high-quality cosmetics brand.
Talking about the new signing, Bernd Beetz, Chief Executive Officer, Coty Inc., comments, "We are very excited about the new partnership between Heidi Klum and ASTOR and feel that it has huge potential. As one of the most beautiful, talented and most recognized women in the world, Heidi will play an important role in ensuring that the ASTOR brand continues to be seen as relevant, modern and sophisticated."
A life-long lover of ASTOR, Heidi Klum reveals, "I'm thrilled to be part of the ASTOR family! ASTOR has such a long and strong heritage and continues to create innovative products with great colors and textures. I look forward to bringing my experiences in fashion and beauty to my new role."
This first-of-its-kind creative collaboration allows the ASTOR brand to integrate Ms. Klum's fashion-forward point of view into the brand collections, and capitalize on the style trends, as part of the company's mission to introduce the brand to a new audience and speak to consumers in a totally new and unique way. In this capacity Ms. Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and television campaigns. As part of the alliance, ASTOR will make Ms. Klum's personality and inspiration an integrated part of the brand's marketing message through print, online and in-store efforts.
Renato Semerari, President, Coty Beauty, says, "We are delighted that Heidi Klum will be representing ASTOR, especially at such an exciting time in the brand's development as it moves forward with a new visual identity. As an elegant, confident, successful woman, wife and mother, Heidiperfectly represents ASTOR's new signature: 'Live Beautifully'".
Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, adds, "Heidi Klum was an obvious choice for us for brand ambassador for ASTOR. Her beauty is glamorous and feminine but she's also down to earth and approachable, that's why she is an inspirational role model for women of all ages. Furthermore, we're very excited about the fashion influences she'll be able to bring to new product collections."
Project Desiree III Countdown!!
This year's edition of Project Desiree, a major annual fund raising event has been scheduled for Friday, September 24 2010. The program which features comedy, play and fashion aims at raising N1.8m to expand a full scholarship program beyond the 8 kids currently sponsored. Event details below:
Venue: Coral Hall, Mothercare. Building 21b, Idowu Martins Street, VI
Time: 6pm – 8pm
Comedians: Senior Advocate of Comedy (SACO), AK 47, Firstbon
Fashion: James Johnson, Charles Anthony, 28 The Bag Company, El-karis Clothing Accessories, D’Lamila couture.
It will be an interactive, entertaining, fun-filled and meaningful event in impacting the lives of students under the Project Desiree programme.
RSVP: Ayo on 07035131187 and ayoolowo@yahoo.com
Friday, September 3, 2010
Bra Too Big
Bra Too BigIn those days whalebone corsets were the order of the day, completely rigid with no give, nothing at all like modern materials. This method tends to lead to women wearing bras that are too large in the back and too small in the cup. It is easy to tell if this is the case. If the back rides up and the straps fall down, the band size is too big and you are wearing a bra that does not offer the support it should be giving you.
Poking Wires -- Feeling the sensation of poking wires against your skin? This is one tell tale sign that your bra is too big for you. If the cups are too big, the wire would tend to move around instead of being placed firmly to support the breasts.
Puckering Cups -- If those cups crinkle and pucker when you put them on, you are wearing a bra size that is way too big for your breasts. Find a smaller size that flatters your figure.
Bra Too Big
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